Academic Overview

In part due to the positive response I had to features on upcoming Dubai projects, I have decided to dedicate the next week or so on Pearl of Dubai to exploring different academic angles on the topic of place branding. As some of you know, my research here is about the branding of Dubai and how these efforts in marketing and public relations have furthered the economic development of the city. While place branding is a somewhat undefined field in both academia and the private sector, it is gaining relevance in today's globalized environment and relates to various compelling areas of scholarship in the academic world. Hopefully this will be interesting to people and of course, please feel free to contribute comments throughout the week of writers or perspectives I may have missed.