Brand Iraq

I have to admit that I was a bit surprised today to meet people from Pikasso Iraq, an outdoor advertising agency selling billboard space in big cities around Iraq. Besides the fact that an agency like this would even exist, I was equally surprised by how organized and professional the presentation of billboard space in Iraq was. The glossy 88 page brochure includes a section for each city with photos of each billboard, measurements, exact locations and detailed panel codes. This all seemed extremely organized given the otherwise chaotic impression I have of Iraq. Maybe these billboards offer an opportunity to the US in some way?