New York skyline

While I am studying Dubai's skyline and more specifically, how Dubai has been "place branded" to attract investment from outside interests, I had to share an article from late last year in the New York Times. It reports on the royal family of Dubai purchasing 230 Park Avenue and the Essex House, two "crown jewels" of New York real estate. It strikes me as an interesting extention of the idea of place branding, as ultimately such a move only heightens the emirate's visibility, in this case among New York real estate circles.